Innovation in global content and technical SEO

I led the strategic localisation process for two of Germany’s leading high-end yacht manufacturers.

My role was to transform machine translation processes into culturally adapted user experiences, ensuring technical accuracy and on-page SEO across markets as diverse as Spain, France, Germany, the UK and Turkey.

I was responsible for global quality assurance (QA) and direct technical implementation within the CMS, achieving asset standardisation in record time.

Strategic localisation and international SEO for the luxury sector

Optimisation and deployment of editorial assets

Technical and linguistic adaptation for the luxury yacht market.

• Strategic localisation: transforming a generic machine translation into a premium lifestyle narrative. The headline was rewritten to appeal to the freedom of the digital nomad, aligning with Hanse’s luxury target audience.

• On-Page SEO (H1): implementation of high-search-intent keywords in the Spanish market, balancing traffic volume with the sophistication of nautical language.

• User retention: layout of short, dynamic paragraphs to make the text easier to read on mobile devices.

• Strategic interlinking: integration of internal links (such as the highlighted link under ‘navigate’) to reduce the bounce rate and increase domain authority through a cohesive content network.

• Cultural adaptation: use of precise technical nautical terminology (terminological QA), validating the credibility of the content with an expert audience.

• H2/H3 structure: hierarchical organisation of content to facilitate Google crawling and improve featured snippets.

• CMS management: direct implementation in Storyblok, managing visual assets and metadata (alt tags) across multiple markets.

End-to-end transformation of a publishing asset: from machine translation to high-performing content. On this project, I led the localisation, technical QA and SEO strategy for Hanse Yachts’ Spanish-speaking market, ensuring that every pixel and every word reflected the brand’s prestige.

Technology is a tool, not an end in itself. On this project, I managed the localisation of the Storyblok ecosystem, where the challenge was not merely to translate, but to refine and enhance the automated output generated by the native plugins. My involvement ensured that the brand’s voice was not lost in the automation process, eliminating contextual errors and adapting the tone to the nuances of the Spanish nautical market.

CMS context: audit of translations generated by the automatic plugin in Storyblok.

Identification of critical issues: detection of terminology errors in the nautical sector and awkward grammatical structures that affected readability and user confidence.

Linguistic refinement: manual proofreading and transcreation of headlines and paragraphs to connect emotionally with Spanish buyers.

Brand consistency: ensuring that technical terms (such as types of vessels and manoeuvres) were accurate, thereby enhancing the brand’s perceived authority in the local market.

Comprehensive adaptation of technical audiovisual content originally produced in British English for release in Spain. My role involved cross-cultural localisation, ensuring that the technical terminology relating to composting and bioengineering was accurate and natural for the local professional audience, removing language barriers and optimising the message to maximise understanding of the product in the new market.

Comprehensive development of the visual narrative and content strategy for the launch of a premium product brand on Amazon. The project involved transforming cultural heritage and the values of traditional cuisine into high-impact digital assets, specifically designed to maximise conversion rates and search rankings within the competitive marketplace environment.

Content optimisation for a global marketplace (Amazon Store)

I developed the strategic benefits framework and creative execution for the digital launch of an immune-boosting supplement. Drawing on scientific evidence, I designed a communication strategy that combined technical rigour with a dynamic visual language. This omnichannel strategy enabled us to educate the audience about the product’s benefits, optimising the user experience across both social media platforms and digital conversion touchpoints.