Generative content strategy and optimisation for answer engines (AEO)
Algorithmic sound architecture
I led a groundbreaking Generative AI experiment to transform the infrastructure of a mass transit network into a unique sonic ecosystem. Using ChatGPT to design narrative prompts and structure lyrics, alongside Suno for advanced audio synthesis, I created a musical narrative that connects stations, historical figures and specific rhythmic genres.
The project demonstrates my ability to orchestrate AI tools in the creation of innovative brand assets, achieving a symbiosis between urban data and creative composition that enhances the user experience and the organisation’s digital presence.
Generative visual prototyping
I undertook a creative experiment using generative AI video to reinterpret historical aesthetics and their anachronisms. Using advanced text-to-image synthesis models (Copilot), I conceptualised and produced a visual series that challenges established perceptions of time.
The strategic objective was to demonstrate AI’s ability to accelerate the development of complex visual concepts, transforming an abstract idea into a high-impact aesthetic experience that opens up new storytelling possibilities for brands and media seeking disruptive messages and campaigns.
