Honestly, I didn't always write.
I was born in Venezuela and advertising has allowed me to live in Argentina and Spain, writing for many other countries, although this was not always the case. I've worked as a waiter, delivery man, cashier, stock boy, butcher, in a kiosk, a shoe shop, a petrol station, and also as a caretaker.
In the last decade, I have seen as many briefs as cups of coffee parade between traditional agencies, digital agencies and an audiovisual production company.
I've lost count of the brands I've worked with, the ideas that came to fruition and those that never saw the light of day, the meetings with biscuits and souvenirs in the office, but also the ones at home, in my pyjamas (only the top part).
I'm lucky to have shared projects with all the departments involved, from research and conceptualisation, to the development and follow-up of beautiful campaigns.
When I'm not writing, you'll find me trying some new food, playing ping-pong or talking about life with septuagenarians, literally anywhere.


I confess to you...
Once I worked as a stock boy in a Chinese supermarket.
Twice I won a casting as a spermatozoon (so far)
Three times I watched Game Of Thrones (also so far)
Acknowledgement:
Grand Prix at the El Copywriter International Festival (Chile, 2016).
I participated from Venezuela, but the contest was broadcasted on facebook. You can watch it here.







