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CIVEA 🔞 Skip the bad sips

The Chamber of the Venezuelan Alcoholic Spices Industry ("CIVEA" in Spanish) asked us to create a campaign to prevent the sale of alcohol to minors. So, we decided to make a campaign that says it very clearly. "Skip the bad sips" is aimed at those who sell alcohol and at minors who try to buy it.

In Venezuela, when someone turns down your request, they don’t just say "no", they say “you’re bouncing”, like a ball hitting the ground. At that age, being “bounced” is the ultimate rejection. And trust me, no one wants to be the ball.

So, skip the bad sips, avoid the social crash and make smarter choices.

Pfizer 🧪 The communication formula

Brief: A greeting ad is needed for journalists on their day, conveying that Pfizer shares their commitment and dedication to Venezuelans.

Idea: Let's take it one step at a time.

In Communication, the "5WH" refers to the What, When, Who, Why, Where and How of a news item or event.

On the other hand, in Chemistry, "W" is the symbol for the element Wolfram and "H" is the symbol for Hydrogen. Now, if we take into account the law of conservation of mass, a stoichiometric balance with these elements would be as follows: 5WH >< W5H ; using W5H for the piece to take advantage of the subscript and give it a more empirical touch.

Old School freestyle

We are so focused on attracting attention by embellishing words, that we forget what is really important: solving real problems for real people. I help you connect with those people who are out there, wanting you to solve their lives. Spoiler alert: that sells.